Apple Working on Second Generation of Everybody's Favorite Car Tracker

New AirTag to launch next year 6 photos
Photo: Bogdan Popa/autoevolution/tjpinkush on Instagram
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Apple's AirTag has become the number one tracker, with people using it to avoid losing things like keys, wallets, and even cars.
AirTags are now everybody's favorite tracker, as its form factor and the way it works make it an excellent weapon against thieves.

Now it looks like we're getting closer to the moment when Apple will release a second-generation model, as reliable tech analyst Ming-Chi Kuo says the development is already underway.

The analyst did not share more specifics, but the new-generation AirTag will likely come with an improved chip for more precise tracking. The device uses the Find My network, using nearby iPhones to broadcast its location.

AirTags come with a standard CR2032 battery that provides up to six months of autonomy. It does not need recharging.

The AirTag sports a small form factor allowing owners to install it where it can barely be spotted. This is how Apple's product became a popular tracking device for car owners, with police also recommending an AirTag for those living in regions with increasing car thefts.

Police officers recommend car owners report the theft as soon as possible after noticing the vehicle is missing, as it increases the chances of recovery. Thieves don't have the time to search for nearby AirTags, especially with the police on their tail.

Kuo believes Apple will begin the production of a new AirTag in the fourth quarter of the next year, so the launch could happen in 2024. The device could be integrated into the Vision Pro ecosystem, though it's currently unclear how the AirTag would fit here.

Apple has remained tight-lipped on its plans for the next AirTag, but I believe the company will introduce the device at next year's fall event. Apple typically announces new hardware in the spring and the fall, with September and October witnessing the debut of updated iPhones, iPads, and MacBooks. The tech giant could also unveil the next AirTag alongside the iPhone 16 next year in September.

In the meantime, Apple is working hard on refining the experience with the current AirTag model, especially as the stalking issues continue. Malicious actors around the globe use the AirTag for nefarious purposes like stalking, despite the integrated protections. AirTags can warn iPhone owners when a tracker is moving with them. Users can request an AirTag to generate sounds to determine its location.

Most recently, Google has also updated Android with automatic AirTag detection. Previously, Android users had to manually download an application from the Google Play Store and initiate a scan whenever they suspected an AirTag might track them. Thanks to this latest update, the detection is fully automatic, working on Android like on iPhone. The update is now rolling out to Google users.
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About the author: Bogdan Popa
Bogdan Popa profile photo

Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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