Photo: MINI
Last week was interesting in a number of ways. Except from revealing the new M4, BMW and its officials made some pretty interesting statements, at all the events they took part in.
One of the most important ones, that quickly drew attention, belonged to BMW's chief designer, Adrian van Hooydonk that spoke about the new MINI and the i3 in the same context, sparkling out imagination.
At the i3 launch in New York, the designer said that the possibility of an electric MINI is not far fetched. After all, it is an easy move to anticipate, as when BMW first started testing with electric cars, used a MINI in the process, dubbed MINI E, that was replaced by the 1 Series Active E model a little later.
Since the company's market research shows that the MINI customers are no longer those diehard fans they used to be, the electrification of certain models might be a certainty in the future.
"The Mini customer is less and less interested in ‘hard facts’ such as horsepower, cylinder count, acceleration figures. The main thing is that the car works well,” said van Hooydonk.
Since the niche where MINI is selling most of its cars is already looking for a sustainable lifestyle, electric cars sold under the British badge might be a great success, after all.
Via: Car and Driver
At the i3 launch in New York, the designer said that the possibility of an electric MINI is not far fetched. After all, it is an easy move to anticipate, as when BMW first started testing with electric cars, used a MINI in the process, dubbed MINI E, that was replaced by the 1 Series Active E model a little later.
Since the company's market research shows that the MINI customers are no longer those diehard fans they used to be, the electrification of certain models might be a certainty in the future.
"The Mini customer is less and less interested in ‘hard facts’ such as horsepower, cylinder count, acceleration figures. The main thing is that the car works well,” said van Hooydonk.
Since the niche where MINI is selling most of its cars is already looking for a sustainable lifestyle, electric cars sold under the British badge might be a great success, after all.
Via: Car and Driver
Google News