Alfa Romeo UK to Create Centenary Celebration Art

Alfa Romeo continues to announce new ways in which it will celebrate its centenary this year, with the latest party idea coming from the carmaker’s UK arm, which has decided to involve owners (Alfisti) in creating a unique work of art.

The marque is asking its fans to submit images of their Alfa Romeo vehicles (regardless of the cars’ age) and will include this in a dedicated online archive that will be used to generate a mosaic of Alfa’s centenary model, the new Giulietta.

A number of iconic images will appear in the mosaic, capturing defining moments of Alfa's rich heritage, from the 158 which took the chequered flag in the inaugural F1 European Championship race 60 years ago at Silverstone, to the Alfa 155 Touring Cars of the mid-1990s, as well as a number of famous on-screen models including the legendary Duetto from The Graduate,” stated the press release.

All the images uploaded before June 18 will be included in a prize draw to win an exclusive Alfa Romeo promotional pack and a set of VIP tickets to the Goodwood Festival of Speed (July 2-4), which will see the brand take center stage as the featured marque.

The winner will receive a full Alfa Romeo support for attending the Goodwood event, as the company will offer a luxury weekend stay at the Goodwood Hotel and a Giulietta to drive for the duration of the stay. The lucky Alfa fan will also have the chance to drive the 8C Competizione on the famous Goodwood motor circuit.

"2010 is a huge landmark for Alfa Romeo and we feel that this project will perfectly capture the brand's identity and really allows us to celebrate with the thousands of people who have put us where we are today – our customers," said Damien Dally, Alfa Romeo UK Brand Communications Manager.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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