Photo: keyvanyoffical / Instagram
Auto China 2024 was simply riddled with international stars like the Mercedes-Benz G 580 with EQ Technology, Mercedes-AMG G 63 S E Performance, smart Concept #5, or Genesis G80 Magma EV. However, one of them blew everyone out of the (PHEV) water, the 2025 Lamborghini Urus SE.
The Italian thoroughbred was the $258k cherry on top of everything – Italy's first ultra-luxury plug-in hybrid super-SUV. It arrived with a fresher design than the Urus, Urus S, and Performante, with a combination of V8 and electricity that makes it more powerful than its 729-hp Porsche Cayenne Turbo E-Hybrid cousin, and featuring all-new performance benchmarks, including zero to 62 mph (100 kph) in 3.4 seconds and up to 60 km (37 miles) of electric range.
With these credentials and the fact that it churns out a combined 789 horsepower, it now sits on top of everything else in the segment – including the ultra-hideous 738-hp BMW XM Label Red. Curiously, that also makes it way more powerful (though not as elegant as) the 715-horsepower V12-powered and coach-door equipped Ferrari Purosangue. The latter arrived as the high-performance alternative to the Rolls-Royce Cullinan behemoth, but it also obviously targeted better credentials than the popular Lambo Urus.
Well, now the Urus SE is a notch above the Ferrari Purosangue in the OEM realm. However, over across the imaginative aftermarket realm, the Prancing Horse takes the crown with a bonkers transformation thanks to the good folks over at Frankfurt, Germany-based Keyvany. True alumni of the Mansory way of conducting tuning business (which equates to standing out in all crowds, even the wrong ones), this company has divisions in America and the Middle East, too, so its reach is ensured across some of the world's most important regions.
For sure, depending on their POV, some clients from Europe, North America, or the Middle East will love to hate the latest creation – it's dubbed ‘Keypuro' because of two obvious things, as it's a Ferrari Purosangue done in the unmistakable Keyvany style. It's not for the faint of heart, for sure, thanks to its yellow and exposed carbon fiber. It looks as if the Ferrari SUV is clad in aftermarket goodies from top to bottom and from the front to the rear, as well as the sides.
Currently, there isn’t much information regarding the Ferrari Purosangue Keyvany 'Keypuro' tuning program, and there are big chances that this example is merely a well-executed rendering, but if clients start ordering them, we are sure to see this high-performance monster (or abomination) in a real setting, along with more specifications. At the moment, all we know is that Keyvany, once again, threw elegance down the drain – but it also sent the Lambo Urus SE along with it as its 'Keypuro' will slap it hard with 980 hp and 1,170 Nm (863 lb-ft) of torque!
With these credentials and the fact that it churns out a combined 789 horsepower, it now sits on top of everything else in the segment – including the ultra-hideous 738-hp BMW XM Label Red. Curiously, that also makes it way more powerful (though not as elegant as) the 715-horsepower V12-powered and coach-door equipped Ferrari Purosangue. The latter arrived as the high-performance alternative to the Rolls-Royce Cullinan behemoth, but it also obviously targeted better credentials than the popular Lambo Urus.
Well, now the Urus SE is a notch above the Ferrari Purosangue in the OEM realm. However, over across the imaginative aftermarket realm, the Prancing Horse takes the crown with a bonkers transformation thanks to the good folks over at Frankfurt, Germany-based Keyvany. True alumni of the Mansory way of conducting tuning business (which equates to standing out in all crowds, even the wrong ones), this company has divisions in America and the Middle East, too, so its reach is ensured across some of the world's most important regions.
For sure, depending on their POV, some clients from Europe, North America, or the Middle East will love to hate the latest creation – it's dubbed ‘Keypuro' because of two obvious things, as it's a Ferrari Purosangue done in the unmistakable Keyvany style. It's not for the faint of heart, for sure, thanks to its yellow and exposed carbon fiber. It looks as if the Ferrari SUV is clad in aftermarket goodies from top to bottom and from the front to the rear, as well as the sides.
Currently, there isn’t much information regarding the Ferrari Purosangue Keyvany 'Keypuro' tuning program, and there are big chances that this example is merely a well-executed rendering, but if clients start ordering them, we are sure to see this high-performance monster (or abomination) in a real setting, along with more specifications. At the moment, all we know is that Keyvany, once again, threw elegance down the drain – but it also sent the Lambo Urus SE along with it as its 'Keypuro' will slap it hard with 980 hp and 1,170 Nm (863 lb-ft) of torque!
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