55M Visits This Year for Volvo Cars’ New Website

The refreshed version of Volvo Cars’ website will get more than 55 million visits this year, the Swedish carmaker said today in a release. Among the latest features are a build-your-own-car option, a clearer presentation of each function via a "five things to know" menu, and a practical search option. Moreover, when the rollout phase ends, the site will be available on more than 70 markets and in 36 languages.

"The system detects whether you are a rational or emotional visitor by assessing the type of information on which you click. The site then suggests information to match your needs," says Bruno G. Renhult, Program Manager for volvocars.com at Volvo Cars.

However, Volvo admits that customers played a key role in determining the new site’s content. There have been numerous market surveys conducted, with the way the user obtains information and how the user's eyes move across the page were all important aspects of these surveys.

"To some extent the results surprised us but they certainly did help guide us. It is the visitors who help us build our brand. That being the case, it is only natural that we want to help them understand what our brand stands for," explains Bruno G. Renhult.

The website’s global version was unveiled during the 2009 Frankfurt Motor Show. Britain was the first market to get it, shortly followed by Spain. Right now the new website is being rolled out on all Volvo Cars markets at a rate of eight markets a week.

As we mentioned, when the launch is completed in February next year, more than 70 markets and 36 language versions will have received the third version of the website.