21st Century Beetle Getting Global Unveiling on Three Continents

We’ve seen the Super Bowl ad, we’ve heard rumors about the specs and even seen spyshots of it, but it seems like the time to meet the new Beetle has finally come. Volkswagen has announced that the car will get a “spectacular world debut staging” in just a few weeks’ time, on April 18th.

The carmaker will unveil the vehicle almost simultaneously as a world premiere in Shanghai with MTV’s VJ guest hosting an exclusive MTV Sound System followed by World Stage events in New York and Berlin.

"The Beetle is an icon of the automotive world, just like MTV is an icon of the music world. In the context of this marketing alliance, we are taking the new Volkswagen directly to our customers and fans of the Volkswagen brand – and we are doing it globally. We are certain that the car’s one-of-a-kind styling combined with the latest technology will be very well received by customers," said Luca de Meo, Director of Marketing for the Volkswagen Group and for Volkswagen Brand Passenger Cars.

A car this is clearly aimed at younger customers, so the Black Eyed Peas have been chosen to perform at the World Stage Event in New York. At almost the same time, the MTV World Stage Party in Berlin will see performance from Belgian duo 2manydjs.

“The World Stage in New York, will be the most widely distributed World Stage event to date and highlights of both events will be available on www.worldstage.mtv.com,” Volkswagen says.

According to rumors circulating the internet, the two-door vehicle will come with a choice of at least three petrol an three diesel engines, including the 2.0-liter turbocharged unit in the Golf GTI.