2014 Motorsport Schedule and Teams Launched Burning Rubber

BMW M4 DTM Doing Donuts 14 photos
Photo: BMW Motorsport
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After officially introducing the 8 liveries for the 2014 BMW M4 DTM cars, BMW got everyone together and organized a proper launch for the 2014 Season, featuring all of the drivers, cars and the complete teams that will be competing this year.
The event took place Friday in two locations, the BMW Plant in Munich and the BMW Welt museum. The teams put on a great show not only for Motosport fans but the plant employees also.

Alongside the new M4 DTM models, special appearances from the Z4 GT3 and M235i Racing versions were the icing on the cake. Martin Tomczyk even did a couple of demo laps aboard the M4 while Dirk Werner got behind the wheel of the Z4 GT3 car and showed the audience what it is capable of. Andy Priaulx and Alexander Mies were not going to be outshone and performed a couple of tricks behind the wheel of the new M235i Racing car.

“It is fantastic to see so many fans at our 2014 BMW Motorsport Launch. We were delighted by the positive response from the fans when we staged this event for the first time last year. I got the impression there were even more fans this time than there were last year. That pleases us greatly, as the fans are a key part of our motorsport activities,” said BMW Motorsport Director Jens Marquardt.

The events took place over the entire day, starting in the morning at the BMW Plant where drivers signed autographs and talked to the people that actually build the cars, that gathered there by the thousands.

“It was important to put on a very special show for our employees at the BMW plant, and to basically transform the grounds into a racetrack. It is the work they put in every day that lays the foundations for all our BMW Motorsport activities. That applies in particular to the BMW M4 DTM, the production version of which is built at the main plant in Munich,” added Marquardt.

From there, the teams and drivers headed out to the BMW Welt museum, on public roads. Over there, the fans were already waiting to be entertained and the officials didn’t disappoint, burning rubber in all 3 racing cars, as you can see in the videos and photo gallery below.

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