After making such delicious fun of Mercedes' chicken commercial, we were hoping Jaguar would create a world-class commercial for this year's Big Game. They met our expectations and exceeded them in a big way.
Tom Hiddleston, Mark Strong and Sir Ben Kingsley really could take over the world if they wanted to, at least that's the vibe you get from this spine-tingling Jaguar F-Type ad. Their combined talents for drama do one thing above all else: convince you this British sportscar is superior to all others, not just competent but also dangerous and involving.
Since Jaguar has been teasing this very expensive commercial all along, we knew that the these three actors were going to give it "star power". But the connection between the British design and engineering excellence and acting our villainy was lost. Well done Jag, well done!
The NFL's Super Bowl XLVIII will go Seattle Seahawks and the Denver Broncos. It will take place at the MetLife Stadium East Rutherford, New Jersey on Sunday, February 2nd.
The next clip will take you behind the scenes with the ad's director Tom Hooper. He is a director and writer, known for The King's Speech (2010), Les Misérables (2012) and The Damned United (2009).
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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