Audi A3 2014 Super Bowl Commercial: Doberhuahua

Audi 2014 Super Bowl Commercial: Doberhuahua 1 photo
Photo: Audi
The old Audi A3 sold in America was this sort of… Starbucks decaf for hipsters. As a hatchback, it could never make it to the top of the compact segment, but with the 2015 model year, Audi USA switched to a sedan body.
Still, with a 1.8-liter engine and average looks, the 2015 A3 has tough job of convincing American buyers it's the right luxury car. Instead of going into try-hard mode Audi decided to make fun o people who believe average is not good enough.

"Doberhuahua" focuses on a fictional breed of dog, the cross between a chiwawa and a doberman. Instead of being the best of both breeds, it's a killer monster, clumsy and very dangerous. In much the same way, massive power in an everyday car might not be the right mix.

What VW Audi is trying to say is that the Golf A3 will bring you everyday joy, the kind people rarely seem to appreciate in a car these days.

The NFL's Super Bowl XLVIII will go Seattle Seahawks and the Denver Broncos. It will take place at the MetLife Stadium East Rutherford, New Jersey on Sunday, February 2nd.

Editor's note: if the Doberhuahua was a car, what would it be? I'm thinking Ford Focus RS, but that's just one example.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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