F-Type Coupe to Feature in Jaguar's First Super Bowl Ad in 2014

Jaguar super bowl teaser 1 photo
Photo: Jaguar USA
Did you guys know the Leaper has never been to see the Super Bowl? The game to end all games is the biggest single marketing opportunity in US television, with 100 million viewers tuning in to watch the action. And in 2014, Jaguar is going to have its very first commercial.
The car to be features will be the brand new F-Type Coupe, still awaiting its official reveal, to take place at the upcoming Los Angeles Motor Show this month. The hardtop version of superb roadster is arguably one of the most eagerly anticipated models there.

The 30-second ad will be shown during the second half of the game. It's currently being filmed in London by famous director Tom Hooper. We don't know that much about what it will be about, but it's about the fact that "it's good to be bad", with a twist of British history, supposedly about how the Britons are portrayed as villains in movies.

Our shot in the dark is this has something to do with Kind Arthur, but your guess is as good as ours.

“For the first time ever we’ll be bringing the Jaguar brand to the biggest marketing platform in the world,” Jeff Curry, a vice president of Jaguar North America, said today in a statement made in New York, made at 11:00 EST.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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