2011 Kia Optima Receives IIHS Top Safety Pick

After General Motors, Ford and Chrysler, Kia is just another carmaker that applauds the results of the latest IIHS crashtests, emphasizing the safety features of its models. The 2011 Optima has thus received the Insurance Institute for Highway Safety (IIHS) Top Safety Pick after scoring top ratings in front, side, rollover and rear impact protection tests.

“We are honored that the all-new 2011 Optima has earned the IIHS „Top Safety Pick, joining five other Kia products and underlining the brands dedication to the highest levels of vehicle safety and quality,” said Michael Sprague, vice president, marketing & communications, Kia Motors America (KMA).

The Optima is the latest model in Kia's lineup that receives the maximum rating from the IIHS, after the 2010 Soul, the 2010 Forte, the 2011 Sorento and the 2011 Sportage CUV and the Sedona minivan.

In terms of safety, the car is offered with six airbags (dual advanced front and front-seat mounted side as well as full-length side curtain), front active headrests, side-impact door beams, height-adjustable front seatbelts with pre-tensioners, three-point seatbelts for all seating positions, Lower Anchors and Tethers for Children (LATCH) and a Tire Pressure Monitoring System (TPMS). Four-wheel antilock brakes (ABS), ESC, a Traction Control System (TCS), a Brake Assist System (BAS) and Hill Assist Control (HAC).

“Kia's design-led transformation has been delivering stylish new vehicles that combine outstanding performance and innovative technologies and convenience features with a long list of standard safety equipment, and the highly anticipated Optima will further increase consumer awareness and consideration of Kia and attract new customers to the brand.”
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Bogdan Popa
Bogdan Popa profile photo

Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories