2011 Ford Super Duty Owners Get Free Power Upgrade

American car manufacturer Ford announced today it has launched a new customer program that allows owners who purchased a 2011 Super Duty diesel earlier this year to receive the added power produced by the all-new 6.7-liter Power Stroke V8 turbocharged diesel engine. The new Power Stroke is now rated at 400 hp and 800 lb.-ft. of torque (1085 Nm).

Specifically, customers will be invited to Ford Dealerships for a free 30-minute software upgrade to the truck’s powertrain control module.

“We want to take care of our loyal, F-Series Super Duty pickup owners who supported us when we debuted our all-new Ford-designed, Ford-engineered and Ford-built Power Stroke earlier this year and reward them by offering them the same best-in-class torque, horsepower and fuel economy our new customers are receiving right now,” said Barb Samardzich, Ford Motor Company’s vice president of powertrain engineering.

2011 Super Duty diesel pickup customers can also benefit from one no-charge DEF (Diesel Exhaust Fluid) top-off. DEF is used in the after-treatment system to help reduce emissions. According to Ford, DEF is topped off during oil-change service intervals, depending on customer use.

“For customers who haven’t yet taken advantage of this free offer for a DEF top-off, the software upgrade might be the perfect time to come in and have both services at once, free of charge,” said Doug Scott, Truck Group Marketing Manager, in a release.

The upgrade program will begin by August 31 and will continue for the next 12 months. The 2011 Super Duty diesel pickups in dealer inventory will also receive the upgrade, Ford revealed.