2011 Buick Enclave - GM's Family Hauler That Steals Buyers from Competition

The 2011 Buick Enclave is an appealing product among those who're looking for family haulers and, what's more important is that it even manages to steal buyers from other non-GM brands. Every second buyer of the luxury crossover was previously driving a non-GM vehicle, the company proudly said in a press statement in which it applauded the way the new Buick performs on the US market.

And 2010 perfectly reflects the way Enclave performs against competition, as this was the model's best year in history. Sales were up 28 percent, while December was the best retail month ever.

"Enclave has brought a new kind of customer to our showroom - young professionals with families who previously owned an Acura or Lexus," said Tim Fitzgerald, general manager, Bowser Buick GMC of Pleasant Hills, Pa. "They have very high expectations for styling, interior amenities and quality materials, and they’re finding out that the Enclave delivers in all of those respects and more."

Approximately 51 percent of the Buick Enclave buyers come from non-GM brands, approximately half of which are import brands, the company said in a statement, while also rolling out some testimonials to prove how satisfied families are with the new luxury crossovers.

"I’d never thought about shopping Buick before, because I’d never pictured myself in their older models,"
said Rick Suchocki of Surprise, Ariz., a 41-year-old grocery store manager. "But the Enclave is designed for my generation. It has great styling and ride quality. It’s very quiet, luxurious and roomier than the other crossovers we shopped. We couldn’t get our baby seat into the back seat of the Lexus RX350, but it fit perfectly in the Enclave. It’s lived up to our expectations, and then some."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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