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2010 SEMA: Toyota Prius C&A Custom Concept

This year’s edition of SEMA is hitting us with another custom incarnation of the Prius. This time, we are presenting you the Prius C&A Custom Concept, a rather extreme approach used for the Japanese hybrid vehicle.

Developed by Conversion and Accesories (hence the name) group at Toyota, the vehicle aims to demonstrate the tuning potential of the Prius. Unfortunately, just like the Prius we presented earlier, the project doesn’t come with any engine modifications, only offering exterior, interior and suspension tweaks.

The tuned creation is quite a stretch from what the stock Prius is offering in terms of interior and exterior, also using a TEIN lowered sport suspension that enhances both its handling and its appearance.

Here is the full list of features of the Toyota Prius C&A Custom Concept:

EXTERIOR
• Carbon fiber hood, roof, back door, rear spoiler, aero side skirt with vertical spoiler, rear bumper with vertical spoiler front bumper, front fender flares, rear garinsh
• 18-inch forged wheel with aluminum-made aero ring
• Goodyear Eagle Revspec RS-02-215/40R18 tires
• Styled exhaust tip
• Lighted front and rear Toyota badging
• Door mirror CCD camera system
• Smoked rear combination lamp
• Translucent rear side spoiler on rear combination lamp
• Mystic Lavender body color

INTERIOR
• Alcantara (simulated suede) steering wheel
• Aluminum shift knob with Alcantara suede
• Instrument panel gauge supplement includes “G” meter, output meter, mileage, water thermometer, and voltmeter
• Black interior with Alcantara suede trim on ceiling, “A” and “B” pillar, door trim, rear seat, and console box
• Driver and passenger RECARO seats with embroidered C&A logo
• DENSO navigation system with ECO display functions including motor, engine and total kilowatt output, steering angle (0 to +450 degrees), speed, accelerator open angle, mileage

SUSPENSION
• TEIN lowered sport suspension (four inches in front; six inches in rear)
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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