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Gustavo Henrique Ruffo

EV Expert
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Motoring writer since 1998, Gustavo wants to write relevant stories about cars and their shift to a sustainable future.

Got any tips? Feel free to contact him through his LinkedIn profile or Threema: R6F4J872.

Gustavo knew he would make a living with writing. The options were a career in law and journalism. After a quick research, he learned that law professions would help him earn ten times more than a reporter. Knowing how it feels to be broke, he took no effort in going to law school.

Having grown up reading anything about cars his father would put in his hands, he started driving late: Gustavo wanted to buy his first car before learning to drive. But life is funny, and his law internships demanded him to have a driver’s license so that he could go to courts driving company cars. That was the only fun he had in the world of legal affairs.

In the third year of college, dying of boredom, he took part in a journalism training course. Loving cars was what landed him his first job as a motoring writer. But he also fell in love with journalism and how powerful it can be when things are not right in the world.

The profession was as unstable and low-paying as predicted, which eventually became a problem. That made him try to go back to the legal world working as a trainee. Ironically, it was at Ford, where he missed his days as an automotive journalist. That drove him back to newsrooms and made journalism turn into a professional refuge: he could always count on it.

Accepting that the life of a reporter is full of ups and downs – aren’t them all? – Gustavo fully accepted he was a journalist. That helped him earn a few prizes, work in multiple places, visit almost every major auto show in the world, meet a bunch of nice people, and feed his family while working with what he loves. He thanks for that privilege every single day.

At autoevolution, he found the right environment for journalism at its best: it can be fun to have a purpose.
Why Does Ferrari Want to Create a Battery Services Subscription for its BEVS?
Why Does Ferrari Want to Create a Battery Services Subscription for its BEVS?

12 Jul 2024, 21:13 UTC · By: Gustavo Henrique Ruffo / Ferrari opened what it calls its e-Building last June. This factory will be responsible for manufacturing all cars from the brand with any electrification level. You've probably also heard it is considering a subscription service for its elect...

 
From a Nevera to a Tourbillon – This Mate Rimac Tale Holds a Lesson About the Car Industry
From a Nevera to a Tourbillon – This Mate Rimac Tale Holds a Lesson About the Car Industry

12 Jul 2024, 12:17 UTC · By: Gustavo Henrique Ruffo / I have recently shared how a translation gig exposed to me the poor choice Rimac made by naming its electric hypercar Nevera. In Spanish, it means "fridge". People who think electric cars are appliances will only skip having a field day w...

 
Volkswagen Will Pay QuantumScape Royalties to Make Solid-State Battery on Its Own
Volkswagen Will Pay QuantumScape Royalties to Make Solid-State Battery on Its Own

11 Jul 2024, 18:21 UTC · By: Gustavo Henrique Ruffo / In journalism, there are a few basic questions you have to answer to deliver a complete story. We're talking about "what," "who," "where," "when," "how," and "why." Well, QuantumScape...

 
I'll Run Away from Software-Defined Vehicles as Much as I Can
I'll Run Away from Software-Defined Vehicles as Much as I Can

8 Jul 2024, 19:33 UTC · By: Gustavo Henrique Ruffo / When electric cars started becoming mainstream, their fans thought it was amazing that these vehicles would get new features with over-the-air (OTA) updates. Some of these supporters and investors crave the next update as they salivate for a new ca...

 
NIO's New Brand Is Not Compatible With its Battery-Swap Stations? That Makes No Sense
NIO's New Brand Is Not Compatible With its Battery-Swap Stations? That Makes No Sense

6 Jul 2024, 11:13 UTC · By: Gustavo Henrique Ruffo / NIO has been advocating for battery swapping since its creation. It is the most successful brand in China (and possibly in the world) to adopt this strategy, which is meant to make battery electric vehicles (BEVs) more convenient and remotely compa...

 
Truck Loaded With New Teslas Catches Fire in Portugal, Reigniting an Old Discussion
Truck Loaded With New Teslas Catches Fire in Portugal, Reigniting an Old Discussion

4 Jul 2024, 14:13 UTC · By: Gustavo Henrique Ruffo / On July 2, a car hauler full of new Teslas caught fire at 8:20 AM (local time) on the A21 road in Portugal, which goes from Mafra to Ericeira. The first outlet to report the incident was the Facebook page Os Monhacas, which kindly authorized me to ...

 
Has Anyone at Rimac Ever Considered What Nevera Means in Spanish?
Has Anyone at Rimac Ever Considered What Nevera Means in Spanish?

3 Jul 2024, 15:06 UTC · By: Gustavo Henrique Ruffo / I spent the last seven months involved with a translation gig that almost made me forget how difficult it is to start a text in the right way. Curiously, it also gave me ideas for several stories, including this one, precisely because of how rich t...

 
Tesla Denies Battery Pack Replacement to 2021 Model 3 Owner Left Stranded Twice
Tesla Denies Battery Pack Replacement to 2021 Model 3 Owner Left Stranded Twice

5 Dec 2023, 09:49 UTC · By: Gustavo Henrique Ruffo / Ryan Thomas was a Tesla supporter long before he purchased his used 2021 Model 3 RWD with 15,000 miles on March 29, 2022. He said his battery electric vehicle (BEV) has a promised EPA range of 272 miles, which it never achieved. The good thing was ...

 
Tesla Insurance Was Meant to Solve an Issue Only BEV Making Can Address: Repair Costs
Tesla Insurance Was Meant to Solve an Issue Only BEV Making Can Address: Repair Costs

27 Nov 2023, 10:45 UTC · By: Gustavo Henrique Ruffo / Reuters wrote a demolishing story about Tesla Insurance. The service that would be "revolutionary" and "vastly better" proved to be much worse than what more traditional insurers offer. As Zack Kirkhorn said when he was still Te...

 
Tesla Insurance Failed to Deliver the Revolutionary Experience Elon Musk Promised
Tesla Insurance Failed to Deliver the Revolutionary Experience Elon Musk Promised

22 Nov 2023, 12:07 UTC · By: Gustavo Henrique Ruffo / Tesla's struggles with insurance are not new. After the "legacy" companies in charge of that started asking very high premiums to protect these battery electric vehicles (BEVs), the American automaker decided to have its own insuranc...

 
The Gravity Would Have Landed Lucid on Safer Ground, So Why Did They Start With the Air?
The Gravity Would Have Landed Lucid on Safer Ground, So Why Did They Start With the Air?

21 Nov 2023, 09:56 UTC · By: Gustavo Henrique Ruffo / The ultimate goal of luxury is peace of mind. Those who think it is about ostentation and possessions may eventually realize that they were after a stress-free life – or eventually one with the least possible amount of concerns. Lucid should ...

 
What Are Your Options If Your Tesla Needs a New Battery Pack?
What Are Your Options If Your Tesla Needs a New Battery Pack?

20 Nov 2023, 13:01 UTC · By: Gustavo Henrique Ruffo / Rich Benoit created the Rich Rebuilds YouTube channel and helped create the Electrified Garage, an independent repair shop network for battery electric vehicles (BEVs). His first videos were about a Mode S he repaired on his own and which we now kn...

 
Tesla Model 3 Is the Car That Failed the Most in Germany's Mandatory Vehicle Inspection
Tesla Model 3 Is the Car That Failed the Most in Germany's Mandatory Vehicle Inspection

16 Nov 2023, 22:51 UTC · By: Gustavo Henrique Ruffo / All European countries that I am aware of try to make sure used cars are in good condition to keep on the road. This is why they promote regular inspections, which varies from country to country. The Tesla Model 3 has just started going through the...

 
Renault Shows How Legacy Can Become a Crucial Asset With Its Future Nostalgic BEVs
Renault Shows How Legacy Can Become a Crucial Asset With Its Future Nostalgic BEVs

16 Nov 2023, 16:50 UTC · By: Gustavo Henrique Ruffo / Renault made waves with its Capital Market Day for Ampere, even in countries where it does not sell vehicles. Everybody fell in love with the future Twingo, a car that just celebrated 30 years of a really innovative proposal. The fourth generation ...

 
Tesla Engineering Gives Off Three More Worrying Signs of How It Ignores Proper Testing
Tesla Engineering Gives Off Three More Worrying Signs of How It Ignores Proper Testing

14 Nov 2023, 21:43 UTC · By: Gustavo Henrique Ruffo / Any reader who follows Tesla more closely knows the company follows the motto "deliver now, fix later." This strategy led Tesla Service Centers to get crowded, and it is all due to the company's aversion to proper testing. The batter...

 
Tesla's HR Policies to Protect Itself Are Precisely What Exposed Its Wrongdoings
Tesla's HR Policies to Protect Itself Are Precisely What Exposed Its Wrongdoings

11 Nov 2023, 11:21 UTC · By: Gustavo Henrique Ruffo / The latest Tesla Files article from Handelsblatt made a bell ring in my mind. Lukasz Krupski's story is something I have heard before from several other people, most of them employees who thought Tesla would make a difference in the world. Ano...

 
Add One More Flaw to the Tesla Cybertruck's Long List: Rear Doors That Can't Close
Add One More Flaw to the Tesla Cybertruck's Long List: Rear Doors That Can't Close

10 Nov 2023, 07:20 UTC · By: Gustavo Henrique Ruffo / It is not unusual that Tesla advocates will often inadvertently reveal some of the company's weaknesses. The video in which Galileo Russell and Omar Qazi tried to show Full Self-Driving (FSD) improvements and prevented it from hitting a cyclis...

 
Tesla Model X on Fire While Underwater Shows How Powerful Thermal Runaways Are
Tesla Model X on Fire While Underwater Shows How Powerful Thermal Runaways Are

9 Nov 2023, 11:46 UTC · By: Gustavo Henrique Ruffo / People often hear that electric vehicles are not more prone to fires than those powered by internal combustion engines (ICE). As much as that is still debatable, it is not the main reason for concern. When a battery pack catches fire, the real prob...

 
How the Tesla Files Whistleblower Decided to Expose the BEV Maker's Issues
How the Tesla Files Whistleblower Decided to Expose the BEV Maker's Issues

9 Nov 2023, 07:34 UTC · By: Gustavo Henrique Ruffo / The Tesla Files have already revealed several issues with the battery electric vehicle (BEV) maker. Learning how things got to this point is proving to be even more instructive than the effects themselves. Lukasz Krupski went public and told Handel...

 
Those Fiat Strada Trucks Photographed in Portugal May Finally Have an Explanation
Those Fiat Strada Trucks Photographed in Portugal May Finally Have an Explanation

8 Nov 2023, 18:24 UTC · By: Gustavo Henrique Ruffo / On October 18, Richard Magno de Paula photographed and filmed seven units of the Fiat Strada in a car hauler on A12, close to the Vasco da Gama bridge in Portugal. The Brazilian magazine Quatro Rodas checked with its sources and learned that the su...

 

Stories by Gustavo Henrique Ruffo