autoevolution
 

Gustavo Henrique Ruffo

EV Expert
editor photo
Motoring writer since 1998, Gustavo wants to write relevant stories about cars and their shift to a sustainable future.

Got any tips? Feel free to contact him through his LinkedIn profile or Threema: R6F4J872.

Gustavo knew he would make a living with writing. The options were a career in law and journalism. After a quick research, he learned that law professions would help him earn ten times more than a reporter. Knowing how it feels to be broke, he took no effort in going to law school.

Having grown up reading anything about cars his father would put in his hands, he started driving late: Gustavo wanted to buy his first car before learning to drive. But life is funny, and his law internships demanded him to have a driver’s license so that he could go to courts driving company cars. That was the only fun he had in the world of legal affairs.

In the third year of college, dying of boredom, he took part in a journalism training course. Loving cars was what landed him his first job as a motoring writer. But he also fell in love with journalism and how powerful it can be when things are not right in the world.

The profession was as unstable and low-paying as predicted, which eventually became a problem. That made him try to go back to the legal world working as a trainee. Ironically, it was at Ford, where he missed his days as an automotive journalist. That drove him back to newsrooms and made journalism turn into a professional refuge: he could always count on it.

Accepting that the life of a reporter is full of ups and downs – aren’t them all? – Gustavo fully accepted he was a journalist. That helped him earn a few prizes, work in multiple places, visit almost every major auto show in the world, meet a bunch of nice people, and feed his family while working with what he loves. He thanks for that privilege every single day.

At autoevolution, he found the right environment for journalism at its best: it can be fun to have a purpose.
Nikola Will Begin Delivering Its Fuel Cell Trucks in September, But With Another CEO
Nikola Will Begin Delivering Its Fuel Cell Trucks in September, But With Another CEO

6 Aug 2023, 14:22 UTC · By: Gustavo Henrique Ruffo / Nikola had the help of Biagi Bros to validate its fuel cell truck. Things have apparently gone well enough for series production to start on July 31. Customers will receive the first Tre FCEV units in September. Too bad that Michael Lohscheller wil...

 
Volkswagen's Platform-Purchasing Deals Subvert Old Automotive Paradigms
Volkswagen's Platform-Purchasing Deals Subvert Old Automotive Paradigms

4 Aug 2023, 17:48 UTC · By: Gustavo Henrique Ruffo / Volkswagen started its EV push by suggesting that its first dedicated battery electric vehicle (BEV) platform would be sold to smaller companies willing to make this sort of car. In a way, the German automaker expected to repeat what happened with ...

 
First Class Action Against Tesla's Unreal Range Readouts Disputes More than Just That
First Class Action Against Tesla's Unreal Range Readouts Disputes More than Just That

4 Aug 2023, 07:39 UTC · By: Gustavo Henrique Ruffo / On July 27, Reuters published an investigation revealing that Elon Musk ordered Tesla's software engineers to always present the best possible range these cars could have. That led customers to complain their vehicles were not delivering what ...

 
Investigation Shows EU and Political Fears Prevented Shutting Down Autopilot in Germany
Investigation Shows EU and Political Fears Prevented Shutting Down Autopilot in Germany

3 Aug 2023, 19:25 UTC · By: Gustavo Henrique Ruffo / We already know that Elon Musk tried to make Autopilot and Full Self-Driving (FSD) look better than they really are for years. He repeated Tesla would sell robotaxis more than once. The Tesla CEO also dictated a misleading text in an edited video c...

 
Tesla Model 3 and Model Y Are Under NHTSA Investigation Due to Steering Control Loss
Tesla Model 3 and Model Y Are Under NHTSA Investigation Due to Steering Control Loss

1 Aug 2023, 17:26 UTC · By: Gustavo Henrique Ruffo / Tesla has a new preliminary evaluation (PE) going on with the National Highway Traffic Safety Administration (NHTSA). After receiving "twelve complaints alleging loss of steering control and power steering," the safety regulator decided t...

 
Fremantle Highway Reinforces the Questions Felicity Ace Raised About BEV Transportation
Fremantle Highway Reinforces the Questions Felicity Ace Raised About BEV Transportation

31 Jul 2023, 20:38 UTC · By: Gustavo Henrique Ruffo / On February 16, 2022, a fire broke out inside the Felicity Ace. This roll-on/roll-off (RoRo) cargo ship was carrying 3,965 cars from the Volkswagen group to the US. Several battery electric vehicles (BEVs) were also inside, which made captain Jo&at...

 
More-Than-Million-Mile Model S Helps Clarify What is Wrong with Tesla's Motors
More-Than-Million-Mile Model S Helps Clarify What is Wrong with Tesla's Motors

31 Jul 2023, 18:02 UTC · By: Gustavo Henrique Ruffo / When Hansjörg von Gemmingen achieved 1 million miles with his Model S, he said he would buy a Lucid Air. It seemed he was bidding farewell to Tesla, which has done very little for this record-breaker instead of learning from everything that we...

 
Elon Musk Made Unreal Allegations About Range – Is It OK if It Is for the Mission?
Elon Musk Made Unreal Allegations About Range – Is It OK if It Is for the Mission?

31 Jul 2023, 10:55 UTC · By: Gustavo Henrique Ruffo / Early Model 3 owners answered a Bloomberg survey in 2019 and again in 2023. The main difference Bloomberg noticed was the perception people had about Elon Musk. Among the spontaneous comments on the Tesla CEO in the latest survey, one caught my att...

 
Neocarbonix Will Have a Tailor-Made Electrolyte Made by E-Lyte
Neocarbonix Will Have a Tailor-Made Electrolyte Made by E-Lyte

29 Jul 2023, 08:53 UTC · By: Gustavo Henrique Ruffo / The last time I spoke about Neocarbonix, the solution Nanoramic had developed to create composite electrodes was supposed to reach the market in 2023. So far, it has received a $3.6-million contract and a strategic investment from GM Ventures to ev...

 
Survey Shows Tesla's Main Enemies Are Elon Musk, Service Centers, and Brand Perception
Survey Shows Tesla's Main Enemies Are Elon Musk, Service Centers, and Brand Perception

28 Jul 2023, 11:20 UTC · By: Gustavo Henrique Ruffo / In 2019, Bloomberg did a survey with Model 3 owners to understand how their experiences with Tesla's first high-volume car were going. At the time, the electric sedan had been on the streets for only around two years and was selling like hotca...

 
QuantumScape QSE-5 Has a Prospective Launch Customer – Volkswagen, Anyone?
QuantumScape QSE-5 Has a Prospective Launch Customer – Volkswagen, Anyone?

27 Jul 2023, 21:42 UTC · By: Gustavo Henrique Ruffo / Until very recently, QuantumScape only talked about the commercial presentation of its first cell as a target. That changed in its last letter to shareholders, which was about Q2 2023 results. We now have a name for the first solid-state platform&#...

 
Tesla Rigged Range Estimates, Had an Entire Team to Suppress Service Requests & Complaints
Tesla Rigged Range Estimates, Had an Entire Team to Suppress Service Requests & Complaints

27 Jul 2023, 14:03 UTC · By: Gustavo Henrique Ruffo / In February 2021, Edmunds warned customers all Tesla vehicles it tested failed to deliver the EPA ranges they had. Tesla complained about the testing method, so Edmunds did it again. The results were still disappointing. In January, the Korea Fair ...

 
Israeli Researchers Produce Green Hydrogen With 90% Efficiency Without Electrolysis
Israeli Researchers Produce Green Hydrogen With 90% Efficiency Without Electrolysis

27 Jul 2023, 09:18 UTC · By: Gustavo Henrique Ruffo / There are two main arguments against hydrogen use in transportation. The first is that it is mostly generated from fossil fuels, which does not make it helpful against climate change. When it is genuinely green, it is obtained through electrolysis,...

 
Honda E's Demise and Chinese Replacement Shows the Market is a Ruthless King
Honda E's Demise and Chinese Replacement Shows the Market is a Ruthless King

26 Jul 2023, 08:40 UTC · By: Gustavo Henrique Ruffo / Honda has recently started to announce it will sell the e:Ny1 in Europe. What reads like a new disease code is actually an electric Chinese SUV the Japanese brand will import to indirectly replace the Honda e. Anyone familiar with how things starte...

 
Cars Are Time-Savers – Any Attempt to Change Them Has to Take This Into Consideration
Cars Are Time-Savers – Any Attempt to Change Them Has to Take This Into Consideration

25 Jul 2023, 19:31 UTC · By: Gustavo Henrique Ruffo / José Rezende Mahar used to say that automobiles are loved because they gave people the ability to see what was beyond the hills. This metaphor of widening human perspectives that my late friend liked to repeat lacked just one thing to be per...

 
Christoph Lindner Became the Tesla Attorney Due to His 2016 Model S 90D
Christoph Lindner Became the Tesla Attorney Due to His 2016 Model S 90D

24 Jul 2023, 19:14 UTC · By: Gustavo Henrique Ruffo / Christoph Lindner became a prolific source about new and old Tesla issues. The German lawyer created the website TeslaAnwalt (Tesla Attorney) and got on our radar in March 2022, when the BEV maker was sentenced to buy back a Model 3 because "V...

 
More Than Money, Tesla Wants FSD Licensing to Provide Validation and Surrender
More Than Money, Tesla Wants FSD Licensing to Provide Validation and Surrender

24 Jul 2023, 11:56 UTC · By: Gustavo Henrique Ruffo / Elon Musk said at the Q2 2023 earnings call that autonomy should be solved this year. He has said that every year since 2016. What made things different this time was that the Tesla CEO said the BEV maker is in early discussions "with a major ...

 
Intelligent Battery Integrated System (IBIS) Tackles BEVs' Main Problems All at Once
Intelligent Battery Integrated System (IBIS) Tackles BEVs' Main Problems All at Once

22 Jul 2023, 18:13 UTC · By: Gustavo Henrique Ruffo / One of the greatest challenges involving battery electric vehicles (BEVs) is reducing the battery pack weight. Ideally, that should be done in a way that also increases energy density. Making them easier to repair and replace is also pressing. Stel...

 
BEV Advocates Should Cut Conspiracy Theories If They Really Want Clean Transportation
BEV Advocates Should Cut Conspiracy Theories If They Really Want Clean Transportation

21 Jul 2023, 21:43 UTC · By: Gustavo Henrique Ruffo / When I was at law school, I once faced a fierce debate about what role an attorney should have. I defended that lawyers should fight for a fair verdict for their clients, proportional to their actions. Some of my colleagues said a good attorney sho...

 
Thatcham Research Confirms Bad Repair Prognostics for BEVs, Asks for Urgent Changes
Thatcham Research Confirms Bad Repair Prognostics for BEVs, Asks for Urgent Changes

21 Jul 2023, 21:18 UTC · By: Gustavo Henrique Ruffo / In December 2022, I wrote about an investigation Thatcham Research would make about battery electric vehicle (BEV) repairability. The idea was to make it easier for insurance companies to deal with them without unnecessarily writing off these cars....

 

Stories by Gustavo Henrique Ruffo