Photo: Chrysler
The Chrysler Group has announced today that Reid Bigland, former CEO and president of the Ram Truck brand, is appointed head of Alfa Romeo brand for the NAFTA region. Mr. Bigland will also continue as head of U.S. Sales and as president and CEO of Chrysler Canada. In addition, Robert Hegbloom is appointed head of the Ram Truck brand. The new role will see Robert become a member of the NAFTA Leadership Team. The manufacturer informs that both appointments are effective immediately.
“I am delighted to be able to announce these appointments. Reid has demonstrated exceptional leadership skills in managing Chrysler’s consistent rise in sales and market share in both Canada and the U.S.,” said Sergio Marchionne, CEO of the Chrysler Group and CEO of Fiat S.p.A. “The addition of Alfa Romeo to his portfolio of responsibilities is an indication of how committed we are to the establishment of this brand in the North American market, a process that has already started with the introduction of the Alfa Romeo 4C."
"Much more is expected from this brand in the next few years as outlined in our five-year plan presented on May 6, 2014, and Reid’s seniority and experience are ideal for the significant task that is now getting underway. Reid has been working intensely with Bob in the establishment of the Ram Truck brand after separation from Dodge, and it is appropriate that Bob now be given the opportunity to continue and intensify the work started by Reid."
Sergio Marchionne concluded by saying that "these appointments are a clear reflection of the value we at Chrysler place on people development and the nurturing of leadership skills. Both Reid and Bob have grown tremendously as leaders in the last five years, and the time has come for them to have expanded leadership roles.” Robert Hegbloom has previously worked as the director of the Ram Truck brand. He held a series of positions with responsibility supporting the company's truck brand since he joined Chrysler in 1986.
"Much more is expected from this brand in the next few years as outlined in our five-year plan presented on May 6, 2014, and Reid’s seniority and experience are ideal for the significant task that is now getting underway. Reid has been working intensely with Bob in the establishment of the Ram Truck brand after separation from Dodge, and it is appropriate that Bob now be given the opportunity to continue and intensify the work started by Reid."
Sergio Marchionne concluded by saying that "these appointments are a clear reflection of the value we at Chrysler place on people development and the nurturing of leadership skills. Both Reid and Bob have grown tremendously as leaders in the last five years, and the time has come for them to have expanded leadership roles.” Robert Hegbloom has previously worked as the director of the Ram Truck brand. He held a series of positions with responsibility supporting the company's truck brand since he joined Chrysler in 1986.
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