Ram Introduces "Man Made Drama" Commercial [Video]
The ad’s title, “Man Made Drama” tells us everything we need to know about the clip. The automaker basically wants us to see the connection between the unusual conquests made by mankind and the assets shown by the automaker’s trucks.
Here’s Ram’s message: “Man wasn't supposed to drive on water, or turn nature into power. Night wasn't supposed to look like Noon. And we definitely weren't supposed to be able to haul a best-in-class 30,000 lbs up by the bootstraps, but with best-in-class 850 lb-ft of torque Ram can. This is the full line of new Ram Commercial vehicles. Here's to the next frontier Man isn't supposed to take on. GUTS. GLORY. RAM.”