Audi is showing us once again how the ways of marketing work - now that summer is turning us towards convertibles, the automaker wants to make sure we don’t forget how important its quattro all-wheel drive is during the cold season.
Thus, Audi has launched a video that basically shows quattros being drifted around. Of course, this has an official name, as the clip promotes the Audi Ice Experience.
This is the carmaker’s winter driving school, which takes participants to the frozen lakes in Scandinavia, where they are initiated in the art of snow and ice powersliding. The track is carved into the snow that had fallen on the frozen lake, so the risk of damaging the car is limited, so participants can truly push the cars hard.
In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist. Full profile
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