Photo: Land Rover
Land Rover has taken its DC100 concept all around the world and has shown it to lots of people, gathering feedback on whether or not they should build it like that, in order to see what is viewed as appealing and what is not. According to LR’s design boss, Gerry McGovern, “the concept got the thumbs-up [ . . . ] and 90 per cent of the 250,000 people we spoke to loved it.”
Production is slated for some time around 2015, and the group will be heavily relying on it to both boost their image in the sector, as well as make money and become a profitable endeavor. McGovern even says he thinks that the “new Defender can do for Land Rover what the Evoque did for Range Rover.”
Once it does enter production, it will mark the end of production for the Defender, which while it may be a capable off-roader which has aged well, in terms of design and overall look, it is still outdated, unrefined and inefficient, and in this age of stop-start and AEB, it is a real dinosaur.
Thankfully, LR say that despite being a vehicle for more style-conscious buyers, the production version of the DC100 will lose none of its off-road ability, and it will most likely benefit from the group’s updated Terrain Response system, which will most likely be offered as a cost option.
McGovern concluded by saying: “A like-for-like replacement for the Defender would not be appropriate and wouldn’t be legal with safety legislation. We can still capture the essence of the past but in a modern way” - a fair point. However, the Defender replacement is just a small part of what the group has planned for the future.
Once it does enter production, it will mark the end of production for the Defender, which while it may be a capable off-roader which has aged well, in terms of design and overall look, it is still outdated, unrefined and inefficient, and in this age of stop-start and AEB, it is a real dinosaur.
Thankfully, LR say that despite being a vehicle for more style-conscious buyers, the production version of the DC100 will lose none of its off-road ability, and it will most likely benefit from the group’s updated Terrain Response system, which will most likely be offered as a cost option.
McGovern concluded by saying: “A like-for-like replacement for the Defender would not be appropriate and wouldn’t be legal with safety legislation. We can still capture the essence of the past but in a modern way” - a fair point. However, the Defender replacement is just a small part of what the group has planned for the future.
Story via autocar.co.uk
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