Fighting over a shrinking share of the European auto market isn’t going to win over investors, so Nissan is continuing to broaden its horizons with new emerging markets. Yesterday, Nissan CEO Carlos Ghosn was in Myanmar for an agreement with the local government which will allow them to establish a factory in the country.
Nissan says that the Myanmar car market is bigger than 120,000 sales per year, but all of them are basically second hand imports. The automaker hopes to eventually have a massive 30% share of the market there thanks to support from the local administration.
Their factory will start with production of the Sunny sedan, one of their most affordable models, which is based on the Micra/March. The plant will be run in cooperation with a local partner called Tan Chong Group and will initially have 300 employees. To reach 30% market share, Nissan will have to add more models and hopes to establish local parts suppliers, which will boost Myanmar’s industry.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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