Hondas are highly-appreciated motors Stateside, and the Civic is easily one of the most popular offerings they have, yet the 2012 model got a lot of flack from reviewers for not being as good as it could have been. This prompted Honda to re-refresh the Civic for 2013, and the result is much better.
They want to let people know that they`ve done the work, and improved the car, thus they have released new ads for the redesigned car. With the new ad, they are trying to tell buyers that all the faults found by the many critical reviewers have been ironed out, and instead of being worse than the car it replaces (as many have said about the 2012 model), they now say it is the best Civic yet.
The ad itself focuses around new ways of doing old things better, and it shows some ingenious automatic window blinds, a rocked powered parachute and even a Honda-branded robot.
The ad itself focuses around new ways of doing old things better, and it shows some ingenious automatic window blinds, a rocked powered parachute and even a Honda-branded robot.
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