Ford Mesmerizes Us with B-MAX Brand Film [Video]
The carmaker is clearly not aiming this at soccer moms and older people, as the video is full of younger, trendy city-dwellers with a taste for fashion and the nightlife. As you’d expect, the B-MAX’s unique door configuration takes center stage from the beginning, when they open up to reveal the stylish Fiesta-sourced interior. Of course it’s not something new, but Ford’s interiors are some of the best in this segment.
We can’t say what market conditions will be like when the B-MAX is finally launched, but the combination of compact proportions, stylish exterior and the new three-cylinder 1.0-liter engine featuring EcoBoost technology should do well for Ford.
"With its highly popular S-MAX and Galaxy, and more recently the all-new C-MAX and Grand C-MAX, Ford has a proven history of bringing innovation and style to the multi-activity vehicle market," said Stephen Odell, Chairman and CEO, Ford of Europe. "The new Ford B-MAX signals that Ford is ready to bring the same bold thinking to the small car market. With its unique door format and dynamic design, the B-MAX sends a strong message that customers looking for a compact, stylish and versatile vehicle will soon have an exciting new choice."
The main innovation on the B-MAX is the adoption of a unique integrated B-pillar door concept, which promises new levels of convenience and flexibility for small cars.