Ford Mesmerizes Us with B-MAX Brand Film

Ford unveiled the dramatic new B-MAX compact MPV at the 2011 Geneva Motor Show, providing an early preview of what the production car, which will arrive next year, has to offer. Now the Blue Oval has launched this stunning minute-long video showing the Fiesta-based MPV’s true colors.

The carmaker is clearly not aiming this at soccer moms and older people, as the video is full of younger, trendy city-dwellers with a taste for fashion and the nightlife. As you’d expect, the B-MAX’s unique door configuration takes center stage from the beginning, when they open up to reveal the stylish Fiesta-sourced interior. Of course it’s not something new, but Ford’s interiors are some of the best in this segment.

We can’t say what market conditions will be like when the B-MAX is finally launched, but the combination of compact proportions, stylish exterior and the new three-cylinder 1.0-liter engine featuring EcoBoost technology should do well for Ford.

"With its highly popular S-MAX and Galaxy, and more recently the all-new C-MAX and Grand C-MAX, Ford has a proven history of bringing innovation and style to the multi-activity vehicle market," said Stephen Odell, Chairman and CEO, Ford of Europe. "The new Ford B-MAX signals that Ford is ready to bring the same bold thinking to the small car market. With its unique door format and dynamic design, the B-MAX sends a strong message that customers looking for a compact, stylish and versatile vehicle will soon have an exciting new choice."

The main innovation on the B-MAX is the adoption of a unique integrated B-pillar door concept, which promises new levels of convenience and flexibility for small cars.