The 2011 Geneva Auto Show which kicks off today will witness the unveiling of the B-MAX concept, a platform that might not only preview a bigger and meaner Fiesta-inspired model, but at the same time definitely showcases what Ford plans to do with its cars in the future.
The most striking feature of the concept is the absence of the B-pillar, a type of solution chosen to accommodate the twin rear sliding doors. The door concept, promises Ford, is already being fitted onto a model which will be launched in the future.
Obviously, lacking a key safety component might endanger the occupants in case of a crash, but Ford fixed that problem, in theory, with the addition of ultra-high-strength Boron steel in key load-bearing areas, transforming the sliding door into a virtual B-pillar.
Powering the model is a tiny 1.0l Ford EcoBoost petrol engine with start/stop technology, built to be both fuel efficient and eco-friendly.
"The new B-MAX signals that Ford is ready to bring the same bold thinking to the small car market. With its unique door format and dynamic design, the B-MAX sends a strong message that customers looking for a compact, stylish and versatile vehicle will soon have an exciting new choice," said Stephen Odell, Ford of Europe CEO.
autoevolution will be attending the 2011 Geneva Motor Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event.
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