Designers from Established Mainstream Brands Help Chinese Achieve Own Style
This is thanks in no small part to the employment of specialists from the main established European and American manufacturers. Designers are among the most sought-after, and lots of them have migrated to China, where they are turning around otherwise bland and unineteresting cars.
For instance, Great Wall Motors, the largest manufacturer of SUVs in the PRC has now appointed former Mercedes-Benz designer, Andreas Deufel, as their design director, while Chery Automobile grabbed James Hope, a former Ford, GM and Chrysler designer.
Another example is the new Qoros Auto brand, which is a joint venture between Chery Automobile Co. and an Israeli corporation, called Israel Corp., as they plan on introducing a new luxury sedan to the European and Chinese markets, as of next year. They have enlisted the help of Gert Hildebrand, who used to be the chief designer at Mini.
Give these Chinese brands another five years, and more top-notch specialists from the West, and some of their cars may even surpass those made by the mainstream manufacturers, because not all of their offerings are as good as they could be.
Story via europe.autonews.com