Photo: Cadillac
Despite the ongoing struggle to sell the stylish two-door hybrid, Caddy's president announced the luxury brand will develop a second-gen ELR, but it's not clear whether it will retain its current body style or adopt something else over practical reasons. In addition to that, Cadillac is planning a big new model offensive.
Cadillac president Johan de Nysschen declared in an interview for AutomobileMagazine that General Motors' luxury division is eyeing more crossovers: "It’s a sad day when the Germans have more crossovers than we." This bit of info fits like a glove with what chief marketing officer Uwe Ellinghaus told less than a month ago, so here's hope we'll get a sub-SRX crossover and another model slotted between the SRX and Escalade full-size SUV in a few years' time.
Additionally to the next-gen ELR and two crossover models, de Nysschen suggested in the interview that Cadillac will "also look at one or two sports cars that you buy for emotional reasons, not for practicality, but because they are so sexy and so fun to drive." Oh how lovely it would be if one of the two comes in the form of the highly anticipated second-generation XLR. As for the other, a drop-top CTS would be nice.
Though de Nysschen was coy with the fine details, the Caddy president hinted that the automaker will boast with a "new engine family that is very highly modular and can be structured for four, six or eight cylinders, not only with performance in mind but it must perform better and be more efficient than the old engines." De Nysschen suggested the vee eight is going to enter production towards the end of the decade, but we have a sneaking suspicion that the LTS flagship sedan will first adopt the all-new V8 powerhouse.
Additionally to the next-gen ELR and two crossover models, de Nysschen suggested in the interview that Cadillac will "also look at one or two sports cars that you buy for emotional reasons, not for practicality, but because they are so sexy and so fun to drive." Oh how lovely it would be if one of the two comes in the form of the highly anticipated second-generation XLR. As for the other, a drop-top CTS would be nice.
Though de Nysschen was coy with the fine details, the Caddy president hinted that the automaker will boast with a "new engine family that is very highly modular and can be structured for four, six or eight cylinders, not only with performance in mind but it must perform better and be more efficient than the old engines." De Nysschen suggested the vee eight is going to enter production towards the end of the decade, but we have a sneaking suspicion that the LTS flagship sedan will first adopt the all-new V8 powerhouse.
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