Photo: BMW
As part of their sponsorships, BMW claims to have engaged in over 100 cultural cooperations worldwide in the last 40 years. One of the latest ventures they are getting involved in is the second season of the Kochi-Muziris Biennale, an urban design exhibition that will showcase 100 works of 94 artists from 30 countries.
Curated by the internationally renowned artist Jitish Kallat, the exhibition started on Friday and will last until March, 29, next year. Dubbed Whorled Explorations this year, the BMW Group has been a partner since the pioneering edition of the biennial in 2012.
What is it about? “Whorled Explorations metaphorically exaggerates the gesture we make when we try to see or understand something [...] The exhibition draws upon these gestures of deliberation across the axes of space and time to present artworks that interlace the bygone with the imminent and the terrestrial with the celestial”, said Kallat.
BMW claims the previous editions were quite a success which is why they decided to once again sponsor it. Founded and curated by two of India’s leading artist, Bose Krishnamachari and Ryas Komu, the Kochi-Muziris Biennale 2012 drew in nearly 400,000 people. The Biennale proposed a new way of engaging and exploring through art. BMW says KMB is a project appreciation of, and an education about, artistic expression and its relationship with society.
“On January 18, 2015, a symposium on urban planning will be held at Aspinwall House - a sequel to the seminar on urbanization supported by BMW during the previous biennial in March 2013”, BMW explains.
What do we think? As long as these marketing ventures make the world better, we won’t really mind auto manufacturers subtly taking their cars to all sorts of exhibitions around the world.
Updated: Since we're guessing you need more visuals to get a better grip of the exhibition, we managed to find a couple of images we put in a Photo Gallery.
What is it about? “Whorled Explorations metaphorically exaggerates the gesture we make when we try to see or understand something [...] The exhibition draws upon these gestures of deliberation across the axes of space and time to present artworks that interlace the bygone with the imminent and the terrestrial with the celestial”, said Kallat.
BMW claims the previous editions were quite a success which is why they decided to once again sponsor it. Founded and curated by two of India’s leading artist, Bose Krishnamachari and Ryas Komu, the Kochi-Muziris Biennale 2012 drew in nearly 400,000 people. The Biennale proposed a new way of engaging and exploring through art. BMW says KMB is a project appreciation of, and an education about, artistic expression and its relationship with society.
Sustainability and urban development
There is more to the exposition than designers and eccentric art, the German car maker adds. The Kochi-Muziris Biennale is intended to create not only a platform for contemporary art in India but also be a platform for social change. It’s supposed to be a catalyst for subjects such as sustainability and urban development.“On January 18, 2015, a symposium on urban planning will be held at Aspinwall House - a sequel to the seminar on urbanization supported by BMW during the previous biennial in March 2013”, BMW explains.
What do we think? As long as these marketing ventures make the world better, we won’t really mind auto manufacturers subtly taking their cars to all sorts of exhibitions around the world.
Updated: Since we're guessing you need more visuals to get a better grip of the exhibition, we managed to find a couple of images we put in a Photo Gallery.
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