Your Kid Could Win Toyota’s Prize at Next Year’s Car Art Contest

Toyota Dream Art Car Contest 1 photo
Photo: Toyota
Toyota has recently announced they’re once again offering kids the chance to express their views on what the car of the future should look like. The 9th annual Dream Car Art contest will offer each category winner an iPad as well as the qualification for the worldwide competition.
How much do you like your Prius? Have you ever thought there actually was a kid that draw the initial rendering of the car 30 years ago? Well, there probably was no child to do that, but Toyota wants you, the parent, to believe it’s possible. Why? Because maybe, just maybe, they are trying to get into your kid's minds in a similar way fast foods have special offers designed only for children.

Uuu, spooky, conspiracy is knocking at the door. No, it’s not that, human beings from the 21st century simply call it marketing. Toyota’s plan is easy: three age categories of kids aged between 8 and 15 years that struggle for a prize. The kid who draws the best future car model gets an iPad and qualifies for the big prize, a trip to Japan.

The Japanese auto maker claims that the minds of children have no limits to what the ideal car of the future might be, thus they could actually draw the perfect one (right!). Entries are currently open for the UK round of the global competition, which always produces a rich mixture of colorful creativity and ideas.

Toyota recognizes that today’s children are the car drivers - and the vehicle designers and engineers - of the future and sees the contest of way of encouraging young people to think about the role the car can play in their life, and in society in general”, the auto maker explains.

Only in the UK for now

In case you’re wondering what your kid should do, they need to draw or paint their dream car, complete with a cool background to show what it would look like on the road. The artwork should be accompanied with a short explanation of how the car works and what makes it the best in the world. Submissions must be hand-drawn or painted, computer sketch won’t be accepted.

There are three age categories: under-eight, eight to 11-years and 12 to 15 years and entrants must live in the UK. World finalists will have the chance to take the trip of a lifetime to the global prize ceremony in Japan in 2015. The closing date for entries is 5 January 2015 and you can find more details on the event’s website.

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