Photo: BMW Motorrad
With the motorcycle community being on the rise in recent years, BMW Motorrad is investing in start-up Rever’s social app in an attempt to build an environment for riders to plan beautiful routes, meet new like-minded motorcycles and share their experiences.
Although still in Beta at the moment of writing, the Rever app is up and running since 2015 and allows bike riders to discover new roads, track their rides and share information with others for free. Available on both iOS and Android, the app already tracked millions of miles in 119 countries from riders who submitted their experience.
Looking at BMW Motorrad’s experience in the motorcycle world, we can only expect for the app to get a lot better and even acquire new functions. The automaker already has a similar app called “BMW Connected Drive,” which, among other features, is providing the user with data about their route, entertainment, more connectivity with the vehicle and even assistance.
“We see the future of motorcycling as a connected experience, one that has riders using the latest technology to enhance their rides and allow others to share their passion for riding,” Vice President Sales and Marketing of BMW Motorrad Heiner Faust said. “Rever is offering a very promising mobile technology in our industry, and we are very excited about the future business potential we see together with Rever.”
On the other hand, with the extra help from the automotive and motorcycle manufacturer, Rever promises to achieve their goal of changing the moto-life by adding new technology and making riding more rewarding.
“Motorcyclists are extremely passionate, adventurous people,” says Justin Bradshaw, Co-Founder of Rever. “But we’ve lacked a motorcycle specific environment to share our passions, experiences, and ideas. Working with BMW, we will bring innovative technology to the fore and make the entire motorcycle riding experience more accessible, more rewarding and more connected.”
With that being said, it looks like the days of sticking a hand-drawn map to your fuel tank and hit the road are almost gone. Soon we’ll know how much fuel and provisions we need to go to the nearest city by tapping a few buttons.
Looking at BMW Motorrad’s experience in the motorcycle world, we can only expect for the app to get a lot better and even acquire new functions. The automaker already has a similar app called “BMW Connected Drive,” which, among other features, is providing the user with data about their route, entertainment, more connectivity with the vehicle and even assistance.
“We see the future of motorcycling as a connected experience, one that has riders using the latest technology to enhance their rides and allow others to share their passion for riding,” Vice President Sales and Marketing of BMW Motorrad Heiner Faust said. “Rever is offering a very promising mobile technology in our industry, and we are very excited about the future business potential we see together with Rever.”
On the other hand, with the extra help from the automotive and motorcycle manufacturer, Rever promises to achieve their goal of changing the moto-life by adding new technology and making riding more rewarding.
“Motorcyclists are extremely passionate, adventurous people,” says Justin Bradshaw, Co-Founder of Rever. “But we’ve lacked a motorcycle specific environment to share our passions, experiences, and ideas. Working with BMW, we will bring innovative technology to the fore and make the entire motorcycle riding experience more accessible, more rewarding and more connected.”
With that being said, it looks like the days of sticking a hand-drawn map to your fuel tank and hit the road are almost gone. Soon we’ll know how much fuel and provisions we need to go to the nearest city by tapping a few buttons.
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