Spike Named African-American Agency of Record for Chevy
23 Sep 2010, 06:02 UTC · By: Daniel Patrascu / American manufacturer GM is continuing the advertising strategy repositioning it began last year with the announcement of a new agency of record having been selected. From now on, the Chevy brand im...
VW US Names New CRM Agency of Record
18 Feb 2010, 08:44 UTC · By: Alina Dumitrache / The US branch of German manufacturer Volkswagen announced yesterday it has appointed a new Customer Relationship Management agency of record, taking over activities previously handled by Crispin Por...