I Live. I Ride. I Am. Jeep.
9 Nov 2009, 08:25 UTC · By: Daniel Patrascu / After the curtain was lifted and Chrysler -Fiat revealed their new five years business plan, one after the other, the new advertising campaigns for the manufacturer's brand began rolling off. A...
New Mini Commercial: Mini Driver vs Non Mini Driver
26 Oct 2009, 07:53 UTC · By: Alex Vasile / People at BMW have a mini obsession. Actually, a MINI obsession. Not as in tiny, but as in "British car manufacturer of great fun every day vehicles". Yes, we did say great fun because eve...
Porsche Panamera TV Commercial Released
19 Oct 2009, 12:20 UTC · By: Daniel Patrascu / German carmaker Porscke released late last week on their Youtube channel the new Panamera commercial, in expectation of the vehicle's worldwide market entrance. Far from being groundbreaking, b...
Hyundai's Big Ad Spending to Continue in 2010
19 Oct 2009, 07:14 UTC · By: Daniel Patrascu / One of the biggest surprises of 2009 in terms of sales and market share performances, South Korean manufacturer Hyundai says it will not ease their pace through 2010 and will continue to spend big o...
Chrysler and BBDO May Go Their Own Ways
14 Oct 2009, 13:25 UTC · By: Daniel Patrascu / Chrysler's 2009 bankruptcy, or perhaps the need to revise every aspect of the business in order to avoid such a sad moment from occurring ever again, will most likely lead to the separation of ...
Cadillac Reveals New Logo
12 Oct 2009, 09:15 UTC · By: Daniel Patrascu / As part of the new marketing vice president Bob Lutz's campaign to revive and spin the GM image around, Cadillac's general manager, Bryan Nesbitt, revealed the brand's new logo, in fa...
Cadillac Looking for New Ad Agency
10 Oct 2009, 09:07 UTC · By: Alexandru Radu Chis / General Motors announced it will search for a new and more efficient advertising agency for its luxury auto brand, Cadillac.The news came from both GM’s CEO, Fritz Henderson and Cadillac&rsquo...
Indulge Yourself, Take the (Piano) Stairs
9 Oct 2009, 12:59 UTC · By: Daniel Patrascu / Is not often these days we see a carmaker doing something as simple as thinking up ways to encourage people into changing their behavior patterns. We too must admit, caught up in reporting just abou...
VW US Wants New Ad Agencies
18 Aug 2009, 10:10 UTC · By: Daniel Patrascu / The US branch of German manufacturer Volkswagen announced today it will place their "agency of record assignment up for review." The firm which are currently in charge of the company'...
VW Golf VI Subliminal Animal Commercial
20 Jul 2009, 15:06 UTC · By: Alexandru Radu Chis / The new commercial spot from Volkswagen for their Golf VI model features a crippled cheetah. Yes, you heard that right. The VW commercial begins with a wild life reporter from the African savannah a...
GM Changes Advertising Strategy
14 Jul 2009, 08:35 UTC · By: Daniel Patrascu / As the new GM vice chairman in charge with marketing at GM, veteran Bob Lutz plans a drastic turn in both "tone and content" of GM's advertising, adding that if no change can be seen,...
BMW Z4 Ad Banned in Australia
1 Jul 2009, 12:48 UTC · By: Alina Dumitrache / Now why would Australia’s advertising watchdog outlaw the ad for the BMW convertible, when it’s all about showing how a giant artwork is created by driving with painted tires? So the veh...
2010 Mercedes Benz E-Klasse Launched in the US
23 Jun 2009, 07:19 UTC · By: Daniel Patrascu / German manufacturer Mercedes brought yesterday to dealerships across the US its new E-Klasse and, to make the event worth mentioning, they have set up one of the biggest marketing launch in past yea...
GM to Spend Up to $50 Million Monthly on Ads While in Bankruptcy
22 Jun 2009, 13:08 UTC · By: Bogdan Popa / General Motors is currently planning a massive advertising campaign that could improve the company's image in the United States and bring consumers back in dealerships. The American manufacture...
Buick New Ad, Video Included
19 Jun 2009, 10:55 UTC · By: Bogdan Popa / General Motors recently rolled out a new ad campaign for the 2010 Buick LaCrosse which promotes a new tagline: "Take a loot at me now", hinting that the new GM has brought a lot of new thi...
Obama Cuts Chrysler's Ad Budget
12 May 2009, 12:32 UTC · By: Daniel Patrascu / As we have seen in our previous reports, Chrysler has put its main advertising partner, BBDO Detroit to work for the creation of the company's new image. Even if such a move under bankruptcy mi...
New Chrysler Ad Campaign Videos
8 May 2009, 09:06 UTC · By: Daniel Patrascu / As you witnessed in our previous reports, Chrysler has joined once again forces with advertising agency BBDO Detroit for the creation of their new advertising campaign. The results of this effort ha...
The New Chrysler Ad
5 May 2009, 12:40 UTC · By: Daniel Patrascu / As we told you yesterday, Chrysler's bankruptcy has spawned a new advertising campaign for the American manufacturer. Handled by BBDO Detroit, the campaign is centered around the "We'...
Mazda Rewards Canadian Graduates for "Casual Sex"
11 Feb 2009, 16:12 UTC · By: Madalina Iancu / In an effort to sell more cars during the global recession, Mazda is struggling to lure Canadian graduates with discounts in case they decide to buy a remaining model of the brand. Good for them ...
Danica Patrick Returns in GoDaddy Super Bowl Ads
19 Jan 2009, 12:02 UTC · By: Madalina Iancu / Besides getting tickets for speeding and competing in the IndyCar Series, Danica Patrick enjoys being the centre of media attention, especially when we speak about the 2009 Super Bowl. According ...