BMW to Create Another ‘The Hire’ Series
15 Feb 2014, 10:29 UTC · By: Gabriel Nica / It was over 10 years ago when BMW reinvented the rules of marketing and created one of the best campaigns ever made in the auto industry, featuring high-ranking Hollywood names. It was called ...
The Best Baby Announcement Ever Involves a BMW, of Course
7 Nov 2013, 14:06 UTC · By: Gabriel Nica / People have always been looking for unique, sensational ways of letting close ones know that they are about to have a baby. From writing formal speeches to keeping them and from posting various phot...
Madonna Discovers the Seatbelt's Importance in the Back of a BMW M5
12 Apr 2013, 12:26 UTC · By: Gabriel Nica / Back in 2001, BMW decided to create a short series called The Hire as a marketing scheme for promoting its best models of the moment. The series featured Clive Owen and a lot of important stars that...