Zero’s current sales channel is predominately internet-driven, with consumer test rides being conducted by field representatives. Now interested buyers can go directly to their nearest Zero Motorcycles dealership to test ride and buy a Zero on-site. Once the official transition is completed, Zero Motorcycles will no longer sell motorcycles directly to consumers, unless purchasing from a powersports dealer is not feasible.
Aside from the US, the company has also appointed several Canadian dealership partners, which are to be announced soon.
“As we continue adding new motorcycles to our product line-up, consumers are looking to experience our products in more of a traditional retail setting that allows for them to touch and feel all of our bikes in one location and at one time,” said John Lloyd, VP of Global Sales, Zero Motorcycles. “It has always been part of our strategic plan to add multi-line dealerships to the mix and the timing is now right for us to move in this direction. Dealers have been requesting we alter our sales model for the past few years so they could begin selling our products and we are now in a position to successfully do this.”
The new dealerships in question are listed below:
- Malcolm Smith Motorsports (Riverside, California)
- MotoWorld of El Cajon (El Cajon, California)
- Escondido Cycle Center (Escondido, California)
- Mission Motorcycles (Daly City, California)
- NorCal MasterCraft (Sacramento/Pleasanton, California)
- Grand Prix Motorsports (Littleton, Colorado)
- C&C Sports (Brighton, Michigan)
- Hitching Post (Fridley/Hopkins/South St. Paul, Minnesota)
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