India's traffic problems are well know across the world – congested streets packed with scooters that seemingly obey no law, plenty of road rage and hit-and-run accidents. We've seen all sorts of crazy videos depicting the chaos that is New Delhi traffic, but we never expected them to have a serious problem with drunk driving as well.
The country is a deeply religious one, which gave somebody a brilliant idea for an excellent drunk driving viral campaign. A man dressed as the god of death sneaks inside the car of people who are about to drive under the influence. Some are shocked stiff, others jump out screaming.
The video was filmed last year at Zara, a popular bar in Chennai, which conveniently also has a valet service, useful if you need to hide a man with red skin and gold armor.
Hyundai had a similar idea for a Veloster commercial a few years ago, in order to promote the asymmetrical door arrangement. Mercedes also used the death motif for its famous E-Class ad "Sorry", which you can watch below the Indian clip.
That Hyundai ad was banned in Europe, which is a bit of a shame, and the company even had to make an official apology. Sure, showing death might be disturbing for some people, but we think it's not as bad as losing a loved one. Considering most cars sold today in India don't even come with airbags, any deterrent against drunk driving is good.
Yama, also known as Yamaraj (translates as Lord Yama), is the god of death in Hinduism, first recorded in the Vedas. He was also adopted into Chinese mythology and Japanese culture, which is why you manga fans might have heard of him as Yami. He is often depicted with green or red skin and riding a water buffalo. A rope in his left hand is used to pull the soul from the body into the afterlife.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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