This announcement follows a full strategic review of the Marketing Operations within Europe including all Motorsport activities and takes into account the continuing severe and rapidly changing Powered Two Wheeler market conditions throughout the region.
Due to this decision, more resource and focus will now be used for direct “Customer“ activities to ultimately add more value to Yamaha ownership and increased Customer Satisfaction.
Riders Marco Melandri and Eugene Laverty are currently respectively 3rd and 4th in the overall 2011 FIM Superbike World Championship standings for riders with 4 rounds to go.
Yamaha will continue the availability of road racing kit parts, known as YEC Racing kit parts, for its R1 and R6 production models for private teams entering at all racing levels.
“YME would like to express their sincere thanks and appreciation for the total commitment, support, and passion shown by the extremely professional and dedicated riders and team members both past and present throughout the many years of participation in the FIM Superbike World Championship,” a company statement reads.
“YME would also like to thank all the highly valued business partners and suppliers who have in-turn supported the team and in addition would like to thank Infront Motorsports, the FIM Superbike World Championship promoters. YME has chosen this timing of announcement to ensure that all existing obligations are correctly met, and to not limit any opportunities or future planning for all personnel involved,” it further adds.