As part of the sponsorship initiative, over 120 Yamaha dealerships nationwide will serve as official AMA Supercross ticket outlets for the general public.
Purchasers will receive a free Monster Energy Supercross Pit Pass, which provides fans the opportunity to spend a day in the pits and the chance to meet the superstars of the sport and get autographs.
“We are very proud to be continuing our long standing involvement with Feld Motor Sports,” said Bob Starr, general manager for Yamaha’s Motorsports Group. “And the fact that our dealerships share in the passion for this sport just makes the relationship with Feld and the fans that much stronger!”
For the first time ever, Yamaha will be hosting a Fly Away Sweepstakes where two lucky fans, randomly chosen, and a guest of choice will be awarded an all expense paid trip to the Las Vegas Monster Energy Supercross finals. In addition to that, one of the lucky sweepstakes finalists will win a brand new Yamaha YZ450F GYTR kitted off-road motorcycle during the Las Vegas event.
“We are thrilled to extend our relationship with Yamaha,” said Dave Prater, director of supercross, Feld Motor Sports. “Yamaha’s commitment as a sponsor, whether it’s through fan sweepstakes, national advertising units, or serving as the official supercross ticket outlet, significantly helps advance the sport to new levels.”
Throughout the 2011 season, Yamaha will receive traditional online and in-stadium branding as well as exclusive in-show features. In addition, Yamaha will receive exposure through CBS Sports broadcasting units.