Measuring a staggering 200 feet in width (60 meters) and 80 feet in height (24 meters), the screen will be some 40 percent larger than the current holder of this title, a screen installed at the Cowboys Stadium in Arlington, Texas.
The screen will be installed by Panasonic, but only after the Cup Series race on October 16 takes place. It will take Panasonic four to five months to install the mammoth screen. So far, there's no word on how much the project will cost, but the screen we mentioned earlier is worth $40 million.
"This not Texas-sized. This is Charlotte Motor Speedway-sized," the chairman said according to NASCAR. "I don't see a lot of places doing this," Bruton Smith said. "It would be wonderful, but it's a little expensive. This is a giant step for NASCAR and everything else we will be doing here."
It's not clear what the track owners hope to achieve with the screen but, at least, the largest HD screen in the world should bring more fans to the track. Whether their number will make the investment worth while, that remains to be seen.
"I think it will make a huge difference [in selling tickets], absolutely," Marcus Smith, Bruton's son said.
"What this screen does for us is add that extra value, that extra fun -- and certainly if someone is deciding where to spend that entertainment dollar, I think having the world's largest television screen tied into the world's greatest place to see a race is going to tip the scales to have them come here to Charlotte."
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