Harley-Davidson Opens Store in Lebanon

Motorcycle manufacturer Harley-Davidson announced today the opening of the first shop in Lebanon, ten years after the store originally set up 70 years ago was closed. According to the company, the shop is both a tribute and a helping hand to the 800 riders in the country and the ones in the Gulf region.

The American bike builder spent $2.5 million to build the shop which will open its gates in mid-September. Located in Hamra, next to the Central Bank of Lebanon, the shop will be the region's supplier of motorcycles, parts and accessories. As everywhere else in the world, Harley-Davidson will be organizing activities, tours and events.

"The new showroom will offer bikers in the Levant everything they need to maintain their bikes. Advice, parts, latest bikes, services and technical support will be available so that our riders in the region no longer have to go through the inconvenience of ordering in from abroad," Marwan Tarraf, the owner of the dealership was quoted as saying by albawaba.com.

"The showroom will also serve as a base to run tours and events. This will bring bikers together and help them to engage with the Harley Davidson community, as well as learn new ways to make the most of their bikes on the open road."

The opening comes just in time to offer the riders in the region a taste of the SuperLow, the drop-seat version of the 883 Sportster. Unveiled this month, the model comes with the promise of being the lowest-priced model in the 2011 Harley-Davidson line.