Photo: Lexus
Marketing at its best! The Lexus NX hasn’t even reached dealerships, yet the automaker is pulling a special edition for it in collaboration with Grammy Award-winner artist will.i.am as part of its Striking Angels campaign to launch the new car.
The collaboration starts now and it will mix elements from the world of music, design and technology, with will.i.am designing his own limited edition interpretation of the NX crossover.
“Whatever I do, I want it to be striking. I want to innovate and revolutionize, and my partnership with Lexus on the Striking Angles campaign is no different,” the artist said. “Inspired by our shared philosophy in design, we’ve been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people’s imaginations.”
The project is said to also spawn a short film that represents the synergy between innovation and technology, using visuals to bring to life will.i.am’s track Dreaming About the Future.
Lexus’ new NX model can be easily named the most modern and contemporary urban-styled crossover on the market, with its big spindle grille up front, narrow LED headlamps, creases and strong lines along its body as well as the possibility to get a hybrid version that can power its rear wheels independently via a back-mounted electric motor, a first for Lexus.
“Whatever I do, I want it to be striking. I want to innovate and revolutionize, and my partnership with Lexus on the Striking Angles campaign is no different,” the artist said. “Inspired by our shared philosophy in design, we’ve been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people’s imaginations.”
The project is said to also spawn a short film that represents the synergy between innovation and technology, using visuals to bring to life will.i.am’s track Dreaming About the Future.
Lexus’ new NX model can be easily named the most modern and contemporary urban-styled crossover on the market, with its big spindle grille up front, narrow LED headlamps, creases and strong lines along its body as well as the possibility to get a hybrid version that can power its rear wheels independently via a back-mounted electric motor, a first for Lexus.
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