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What's the Most Popular Car Colour in Europe?

Ford Fiesta ST 1 photo
Photo: Ford UK
According to Ford's 2014 Car Buying Trends Report, that would be your run-of-the-mill white so very popular with company fleet vehicles. The Blue Oval's report also suggests that most Europeans prefer cars that run on petrol (also known as gasoline in the U.S.). Also, their savviness for tech is at an all-time high, with increasing interest for active safety features.
Vehicles wearing white exterior paint jobs are especially popular with Greek and Turkish motorists. Both countries are located in southern Europe, close to the equator, thus featuring a mostly hot climate throughout the year. As most of us know, white is the perfect car colour to reflect the Sun's scorching hot light.

On a different note, chilly Norway likes its cars brown more than any other European country, while Romanian drivers mostly opt for blue on their all-new vehicles.

The most safety-oriented consumers are the Germans. A staggering three quarters of German motorists that bought a new Ford the last year choose Active City Stop, a safety feature that helps by preventing collisions at speeds up to 50 kilometers per hour (31 miles per hour). Lane Departure Warning is the most popular active safety feature in Switzerland.

Five-door cars represent the most popular body shape of vehicles across Europe. A third of customers choose wagons, while four-door vehicles are most popular in Turkey, Russia and Romania.

Amazingly, petrol is still by far the most popular choice of fuel, especially in Russia, where nearly every customer chooses a petrol engine over the more economical turbo diesel alternative.

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About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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