Volvo to Trim US Product Line, Form Finance Arm

Despite not being one of the fastest growing companies in the automotive global market, Volvo still has a lot of cards to play in coming years: new active safety systems that prevent collisions, the fact that they can make safer electric cars and the introduction of the KERS flywheel. However, until all its plans become reality, the company can’t really afford to waste money anywhere.

This is probably why Volvo CEO Stefan Jacoby told Automotive News that he wants to "trim [its] product line" in the United States over the next few years. While the exec did not give any specifics regarding the timeframe or the models that will be cut, he didn’t really have to.

Jacoby pointed at the the S60 sedan that was recently launched and the XC60 and XC90 crossovers as the most likely core models in the states, as these were already the company’s best sellers. Volvo has already revealed it plans to cut the V50 and V70 wagon from the US lineup. American consumers were starting to worm up to the idea of a European wagon, but sales aren’t sufficient at the moment.

Volvo dealership owner in Rockville, Maryland, says the company will likely phase out sales of the S40 sedan, but the C30 premium hatch could also be removed from the lineup.

Jacoby also said Volvo wants to create its own captive finance arm in the US, and a formal announcement on the matter could come by year’s end. "We're investigating creating a captive finance arm in the U.S.," Jacoby said today in an interview after a Washington conference co-sponsored by Volvo. "We're committed to increasing sales here.”
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories