"When Volvo Cars in Sweden licensed these toys, we saw an obvious route to turn a commercial decision into a way to give a little something back to the youngest members of our society, particularly those from a less affluent background who need every ray of sunshine and every chance to smile,” Mr. Paul Stokes, President of Volvo Car (Thailand) Ltd, stated.
“Here at Volvo with the "My First Volvo" project, we want to pass on our support and care to Thai children who really need help across the country," he added.
To brag just a little bit about their great achievement, Volvo decided to exhibit their toy cars at the Challenger Hall, Muang Thong Thani from November 29 to December 10, 2008 within the “Thailand International Motor Expo 2008”. All of these duplicated models will be given to non-governmental organizations throughout the country.
It is not very unusual for Volvo to give away these gifts in Thailand, because Volvo Cars has been present in the country since 1962, and now employs 33 people.