Photo: Volvo
Volvo sold 450,000 cars in 2011, and this year they don`t expect to sell any more than 400,000 - 410,000 units. Now, for 2013, they have announced that they are expecting no real increase in sales, and a slight decrease over the numbers recorded in 2012 should not come as a surprise.
Company CEO, Hakan Samuelsson said briefly: “Yes, we are expecting something in that order of magnitude. That is the level where we see the market bottoming out.” The stagnating/declining market forced Volvo this year to fire some workers at their production facilities in Sweden and Belgium, and in 2013, they will be ‘letting go’ of all temporary workers at both plants, as Samuelsson said: “We have now basically let go all temporary employees in Sweden and in Belgium there are only a few left.”
Still, Volvo still plans to double the number of cars they sell by 2020, yet as the market stands at this very moment, selling 800,000 cars per year seems a bit far-fetched. However, with the introduction of the V40 hatchback, a car which brings new appeal to the Swedish brand, perhaps their sales expectations for next year seem a bit pessimistic, or are not entirely accurate.
Still, Volvo still plans to double the number of cars they sell by 2020, yet as the market stands at this very moment, selling 800,000 cars per year seems a bit far-fetched. However, with the introduction of the V40 hatchback, a car which brings new appeal to the Swedish brand, perhaps their sales expectations for next year seem a bit pessimistic, or are not entirely accurate.
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