Volkswagen Star Wars Super Bowl Ad Extended Edition

It was voted the Super Bowl consumers' favorite in an ADBOWL research. It showed a new Passat and a new face (and size) of Darth Vader. In all, the ad created for VW's sedan was a hit of major proportions and, as with any such hits, it deserves a follow-up, a director's cut, an extended edition or such...

And here it is, the extended version of the extremely simple, very funny ad. One in which the downsized Vader (played by a very expressive child, if we can say that, considering the fact that we don't actually see his face) is perhaps even funnier than in the approved ad.

The idea behind the clip was simple and was transformed into reality without the use of CGI effects, as in the other VW
commercial. The synopsis is also simple: a young boy (his name is Max Page and he's six), with an obvious thing for Star War's Darth Vader, is trying to tap into the Force and move stuff around his house.

He tries moving, using only his mind and hands, dogs, washing machines, sandwiches (the sandwich scenes are killers) and, in the end, the Volkswagen Passat.

His parents, trying to fuel his passion, are doing the best to make the kid feel that he's on to something (again, the sandwich scene). As usual, his father solves it all, when the tiny Vader reaches the Passat, by remotely starting the car.

Watch the video below to see the scenes that have not made it into the final ad, as well as some minor bloopers and a set of dog-chases-Vader hilarious images.

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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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