Photo: Volkswagen
Volkswagen’s upcoming midsize SUV will reportedly be named Atlas. The name might only be used in the United States of America, while other markets will get another designation.
Volkswagen has not confirmed this information, but the news comes from German publication Automobilwoche, the sister publication of Automotive News.
According to their sources, the executives in Wolfsburg have approved the Atlas name for the upcoming SUV from VW, which is reportedly already trademarked in the USA.
As we previously explained, the SUV from Volkswagen will be inspired by the CrossBlue Concept, which was uncovered at the 2013 Detroit Auto Show.
The new SUV by Volkswagen will be produced at the automaker’s facility in Chattanooga, and the production version will be revealed at the end of this month. A media event organized in Santa Monica, California, will mark the first presentation of this model for people outside of Volkswagen.
The idea of selling the same model under two names is not new in the automotive industry, and Volkswagen’s strategy does make sense if you think it over.
First of all, if the American division will be let to choose the name of the new model, the company will be sure that its customers in the U.S. will get a "catchy and easy to pronounce, American-style" appellation.
Secondly, the rest of the world will use a different nameplate, which could be decided in Volkswagen’s traditional fashion that implies something starting with the letter “T.”
Think about Touareg and Tiguan, which could be followed in the range by something called Teramont. The latter is reportedly the name that will be given to the global version of this model from Volkswagen.
The new crossover from the German brand will be built on the MQB modular platform. Production is expected to begin late this year, while the first units will reach customers next spring.
Volkswagen has declined to comment on the speculations regarding the name of its new product. This is no surprise, as the reaction is standard practice in the industry.
According to their sources, the executives in Wolfsburg have approved the Atlas name for the upcoming SUV from VW, which is reportedly already trademarked in the USA.
As we previously explained, the SUV from Volkswagen will be inspired by the CrossBlue Concept, which was uncovered at the 2013 Detroit Auto Show.
The new SUV by Volkswagen will be produced at the automaker’s facility in Chattanooga, and the production version will be revealed at the end of this month. A media event organized in Santa Monica, California, will mark the first presentation of this model for people outside of Volkswagen.
The idea of selling the same model under two names is not new in the automotive industry, and Volkswagen’s strategy does make sense if you think it over.
First of all, if the American division will be let to choose the name of the new model, the company will be sure that its customers in the U.S. will get a "catchy and easy to pronounce, American-style" appellation.
Secondly, the rest of the world will use a different nameplate, which could be decided in Volkswagen’s traditional fashion that implies something starting with the letter “T.”
Think about Touareg and Tiguan, which could be followed in the range by something called Teramont. The latter is reportedly the name that will be given to the global version of this model from Volkswagen.
The new crossover from the German brand will be built on the MQB modular platform. Production is expected to begin late this year, while the first units will reach customers next spring.
Volkswagen has declined to comment on the speculations regarding the name of its new product. This is no surprise, as the reaction is standard practice in the industry.
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