Volkswagen Introducing Redesigned American Website

Volkswagen’s American arm is announcing the introduction of its redesigned website, vw.com. This is part of the brand’s global Digital Business Strategy.The U.S. is the first country to receive an enhanced VW website, as a response to the increasing role of the online content in customer’s new vehicle purchase decisions.

The site is built around enhancing the on-line experience and offering a wide range of new features. You can browse the refreshed VW site by following this link.

Here are some of the features that web surfers can enjoy:

• Interactive Vehicle Configurator: Improved product and feature information allows shoppers a more robust visual experience when designing a vehicle.
• Social Shopping: Allows visitors to extend their experience into social networks after they've designed the car they love. In addition, popular combination features from others are automatically displayed, giving shoppers buying recommendations.
• The Great Comparison Tool: A first for the brand, users will be able to compare Volkswagen models against all cars.
• Blogs: An entirely new blog network includes updated editorial content, which humanizes the brand, increases familiarity and deepens connections with consumers. The blog network further extends the use of social media in the car buying experience.
• Navigation: User-friendly navigation makes it easy for users to navigate into key content areas of the website and explore all Volkswagen vehicles with detailed, dynamic, high quality photos and specifications.
• Owners Portal: An owner-dedicated section of VW.com offers a one-stop destination online where customers can get to know their Volkswagen with additional information on the functions of the vehicle.

"We intend to utilize the experience gathered in North American for the further rollout of the initiative worldwide. This is a perfect example of how the global brand of Volkswagen makes targeted and intelligent use of its international know-how," said Luca de Meo, Head of Group Marketing at Volkswagen, revealing the company’s future online development plans.