Aiming to become a leader in the field of in-car connectivity and related technologies, the Volkswagen Electronics Research Laboratory (ERL) has decided to set up a shop in the place where the modern world is being shaped: Silicon Valley.
The Volkswagen division announced on Friday the opening of a new laboratory in Belmont, and celebrated the move with a series of demonstrations of the latest technologies in the automotive field. Until now, the division operated Palo Alto. The new location is the third office in Silicon Valley.
ERL, the division responsible with all the applied research and development for Audi, Bentley, Bugatti, Lamborghini and Volkswagen. The work of the group that works under this name is focused on creating smarter cars (the group is the one responsible for the creation of the autonomous Audi TTS, the model that has managed to climb the infamous Pikes Peak without a driver on board.
Of course, that was not the only car tech developed by the group. Having set its goal on making driver-car interaction more easy, ERL aims to bring to life gadgets and features that will assist the driver in “safe, convenient and intelligent interpretation” of the in-vehicle information.
"The Electronics Research Laboratory is another example of Volkswagen Group of America's investment in the U.S.," said Jonathan Browning, Volkswagen Group of America CEO.
"The commitment of the ERL teams to automotive innovation will benefit drivers through safer, more eco-friendly driving experiences, prompted by the technological heartbeat of Silicon Valley. I am excited to help showcase the next generation of mobility today."
The Volkswagen division announced on Friday the opening of a new laboratory in Belmont, and celebrated the move with a series of demonstrations of the latest technologies in the automotive field. Until now, the division operated Palo Alto. The new location is the third office in Silicon Valley.
ERL, the division responsible with all the applied research and development for Audi, Bentley, Bugatti, Lamborghini and Volkswagen. The work of the group that works under this name is focused on creating smarter cars (the group is the one responsible for the creation of the autonomous Audi TTS, the model that has managed to climb the infamous Pikes Peak without a driver on board.
Of course, that was not the only car tech developed by the group. Having set its goal on making driver-car interaction more easy, ERL aims to bring to life gadgets and features that will assist the driver in “safe, convenient and intelligent interpretation” of the in-vehicle information.
"The Electronics Research Laboratory is another example of Volkswagen Group of America's investment in the U.S.," said Jonathan Browning, Volkswagen Group of America CEO.
"The commitment of the ERL teams to automotive innovation will benefit drivers through safer, more eco-friendly driving experiences, prompted by the technological heartbeat of Silicon Valley. I am excited to help showcase the next generation of mobility today."