Volkswagen Announces 2009 Service Quality Awards

The German carmaker Volkswagen is trying to keep a tight relation with all those involved in its business, as all of them are playing a key role in the way the company performs all over the world. The company today announced the winners of the 2009 Service Quality Awards, a programme through which the most appreciated business are rewarded by the German brand for service quality and customer retention this year.

Volkswagen presented the award-winning partners in a gala even in Wolfsburg, with the trophies handed over by Christian Klingler, Member of the Board of Management of the Volkswagen brand with responsibility for Sales and Marketing, and Michael Horn, Head of Volkswagen Service.

“Service quality is one of the most important factors in the entire automobile business. It has a crucial impact on customer satisfaction, because only satisfied customers will remain loyal to the Volkswagen brand in the long term,” Klingler emphasized.

Volkswagen said in a statement that this event is fairly important for the company because it continuously encourages service businesses to raise the service quality.

"To qualify for the Service Quality Award, service partners must conduct a standardized customer satisfaction survey over a twelve-month period. The questionnaires are subsequently evaluated with regard to customer retention and repeat repair rate criteria to determine the best service partners in a given country," the company explained.

This is the second year when Volkswagen organizes the Service Quality Awards. This year, no less than 6,450 service partners from 27 countries registered for the competition, according to official specs provided by the company.