Vauxhall MasterFit Online Service Extender Across the UK

The success of Vauxhall’s MasterFit online service booking pilot program last year has resulted in the Luton-based carmaker introducing it across the national network. This is because the system seems to make a lot of commercial sense, with many retailers and dealers reporting that 70 percent of those that used online booking were new customers registering for servicing the first time.

In July of last year, the pilot program was introduced at seven selected MasterFit retailers. The websites enabled customers to directly book time slots for servicing over the Internet at their convenience.

“The benefits of Vauxhall MasterFit’s online service booking pilot programme were recognised by both our customers and our retailers,” said Vauxhall Aftersales Communications Manager, Marie Roberts. “Not only did customers benefit from the greater convenience it offers and the transparency of our pricing, but our Vauxhall MasterFit retailers also saw increased work as a result. Vauxhall MasterFit’s approach of introducing offerings that fit around customers’ lifestyles played a significant factor in its success with 32 per cent of all bookings taken through the pilot programme made outside of normal business hours.”

“During the pilot, 54 per cent of customers making an online booking owned Vauxhalls of four years of age and older. All Vauxhalls over two years old are eligible for the Vauxhall MasterFit Service Club which entitles owners to discounts on parts, labour and MOT testing, making the already competitive prices offered by MasterFit outlets truly outstanding value. By combining MasterFit Service Club membership discounts with the convenience of online service booking, Vauxhall continues to ensure its servicing offering is one of the very best on the market,” Roberts added.