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US Regulators Say Consumer Preference Will Prevent 2025 54.5 MPG Average Target

The trip computer's display in a 2004 Acura TL 1 photo
Photo: Wikipedia user Deloreanman14
The EPA, along with the NHTSA and the California Air Resources Board have set an average corporate fuel economy target for 2025 at 54.5 mpg. Unfortunately, it will not be reached because of U.S. car buyers.
According to a report published by CARB, EPA, and the National Highway Traffic Safety Administration, customer inclinations for SUVs and trucks make it likely for the automotive industry not to reach the target desired by regulators.

Unfortunately for the ozone layer, the EPA has concluded that automakers have all the tools at their disposal to meet the corporate average fuel economy targets set for the 2025 model year.

Sadly, U.S. consumers have a preference for trucks and SUVs, which are not as fuel-efficient as regular cars, and makes the job of engineers even more challenging.

Even with significant investments in making these categories of vehicles more fuel efficient, a step that will be undertaken regardless by automakers over the next few years, sales volumes of models that are not as fuel efficient will decrease average fuel economy results for automakers.

Government agencies have noted that automakers have adopted technologies to improve fuel economy at “unprecedented rates.” The automotive industry has managed to exceed the expectations of U.S. regulators, even surpassing figures anticipated a few years ago.

The primary cause of the notable customer preference for SUVs, crossovers and pickup trucks is the price of fuel. As Automotive News reports, it appears that the clients in the USA have bought more light trucks, crossovers, and SUVs that authorities expected, and purchasing decisions have been so firm that they outweighed fleet average fuel economy.

Instead of the initial goal for 2025, of a corporate average fuel economy rating of 54.5 mpg, the US government expects something between 50 mpg and 52.6 mpg by the 2025 model year. Meanwhile, the Alliance of Automobile Manufactures has released a statement, which shows its concern for “excessive regulatory costs,” which could impact both consumers and the employees of automotive factories.
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About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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